A digital marketing company is a business that helps other businesses promote their products or services through various digital channels. These channels may include social media, search engines, email, and other online platforms. Digital marketing companies provide a wide range of services. It includes search engine optimization, pay-per-click advertising, social media management, content marketing, email marketing, and more.
Interesting Facts About the Digital Market
Today, you can find a reliable digital marketing agency in Delhi. The primary goal of a digital marketing company is to help businesses reach their target audience and drive more traffic, leads, and sales. If you are searching for online digital marketing jobs then we suggest you first do an MBA in digital marketing. This degree will unlock new opportunities for you in this field.
Here are some amusing digital marketing facts you probably didn’t know.
- Digital Marketing: The History
The practice of marketing using digital platforms has been around for quite some time. Gary Thuerk is credited for sending the first email in 1978. Meanwhile, AT&T was the company that introduced the first clickable banner ad in 1994.
- Google Search: The Current King
The amount of searches that happen on Google every second is over 63,000. That comes up to more than a billion every single day and more than three trillion in a single year! Additionally, it is the most widely used search engine all over the world.
- Social Media Advertising Is a Big Industry
According to eMarketer’s projections, spending on advertising via social media would have reached $102 billion by the year 2023. That’s a significant amount of money! And it’s not only the large brands that are embracing social media advertising; more than 80 percent of businesses utilize video as a marketing strategy, and the click-through rate for video ads is an average of 1.84%.
- Google Ads Take Time & Give Results
Utilizing Google Ads is a fantastic method for putting your company in front of prospective clients. Additionally, it is one of the digital marketing channels that are most effective currently available, with an average conversion rate of 3.75% across all different types of businesses. Choosing an effective advertising strategy and continuing to run it over time is essential to having success with Google Ads. You can’t expect results overnight because it takes time for people to see your ads and click through them, which means you need patience when it comes to measuring the outcomes of this kind of advertising. You can’t expect results overnight because it takes time for people to notice your ads and click through them.
- Mobile Devices Are Now Most Important
Mobile devices are responsible for more than half of all internet traffic around the world. The number of people who use mobile devices has increased by more than 4 billion in only the past five years. This is true whether the mobile device in question is a smartphone or a tablet. If you don’t use this channel to market your company, you’re passing on a significant chance to make connections with people who could become your customers or clients in the future.
- Email Marketing Is a Great Tool
Digital marketing can take many forms, but one of the most common types is email marketing. Because it enables you to communicate with a significant proportion of the members of your audience all at once, it is also one of the most efficient methods. According to data conducted by HubSpot, the optimal time to send an email is on Tuesday morning between the hours of 10 and 11 in the morning. This is because people usually do not check their emails during their lunch break or after work; nevertheless, they do check them as soon as they wake up in the morning.
- Influencer Marketing Is Huge
The idea of marketing through influential people is relatively recent, but it has already been demonstrated to be rather successful. This is an anticipation that the influencer marketing sector will reach $15 billion by the year 2022. The promotion of a brand’s goods or services through the use of social media stars or other notable individuals who have built up a sizable fan base on online channels such as Instagram and YouTube is referred to as “influencer marketing.”
- Consumer Reviews Matter!
It is something that you should start doing right away if you are not presently doing it. Reviews of customers are one of the most effective strategies to help in your business Internet marketing. According to data conducted by BrightLocal, 72 percent of consumers claim that the only time they will take action about a business is after reading a review that is good regarding that firm. The most exciting part? You don’t need to go out of your way to do anything extraordinary; all you have to do is ask them for feedback and make sure they know how much you value it when they provide it.
- Ads Banners on Small Websites Don’t Work
People who use the internet more than fifty percent of the time will never click on a banner advertisement that is displayed on a website that is either cheap or small as they do not trust these advertisements. Because consumers are hesitant to place their faith in advertisements for brands that they are unfamiliar with or are relatively new to them.
- Pinterest Is Perfect To Target Female Audiences
Around 83% of Pinterest users are female. Therefore, the platform can be a useful marketing tool for companies that pitch their products and services. And specifically to female consumers. The platform gives companies the ability to contact an audience that is highly engaging while simultaneously showcasing their goods or services. The showcasing is done through photographs and videos.
In conclusion, the present market is changing by continually evolving trends, so it’s critical to have a fundamental understanding of the digital industry. With the correct marketing tactics, online businesses can succeed. You only need to engage a digital marketing company that provides affordable Digital Marketing Packages in India. In this cutthroat industry, Techsharks is the one for your business promotion. Call us right away.