A/B Testing in Email Marketing: What Still Works in 2025?

A/B testing email marketing

Let’s face it — email marketing isn’t going anywhere. Despite the rise of social media, AI chatbots, and video-first content, email continues to be one of the most personal and effective ways to reach your audience. But there’s one practice that separates guesswork from growth: A/B testing in email marketing. Now that it’s 2025, some […]